Hey everyone! Are you ready to dive into the world of LinkedIn vertical video? It's a fantastic way to grab attention and boost your presence on the platform. But before you start filming your masterpiece, let's talk about something super important: the LinkedIn vertical video post size! Getting those dimensions right is crucial to ensure your videos look amazing and don't get cut off or distorted. I know, it can seem a little confusing at first, but don't worry, I'm here to break it down for you. We'll cover everything from the ideal resolution to aspect ratios and file sizes. Ready to get started?

Understanding LinkedIn Video Specs

So, what exactly are the LinkedIn video specs you need to know? Well, LinkedIn has specific recommendations to make sure your videos play smoothly and look their best. While the platform is pretty flexible, sticking to these guidelines will give you the best results. Let's break down the key elements you need to consider:

Video Resolution

The recommended resolution for LinkedIn vertical videos is 1080 x 1920 pixels. This is the sweet spot that will ensure your video looks sharp and doesn't get blurry when viewed on different devices. Think of it like this: the higher the resolution, the better the picture quality. While you can technically upload videos with slightly different resolutions, it's always a good idea to aim for 1080 x 1920 to avoid any potential issues.

Aspect Ratio

Aspect ratio refers to the proportional relationship between the width and height of your video. For LinkedIn vertical videos, the ideal aspect ratio is 9:16. This means the height is 16 units for every 9 units of width. This aspect ratio is specifically designed for the vertical format, which is perfect for mobile viewing, where most of your audience will likely be watching. Ensure your video is formatted correctly to fit this aspect ratio to avoid any black bars or cropping.

File Size

LinkedIn also has limits on file size. The maximum file size for videos is 5GB, which should be more than enough for most videos. However, it's always a good idea to keep your file size as small as possible without sacrificing quality. This helps ensure that your videos load quickly and don't take forever to play. To reduce file size, you can compress your video or adjust the video settings during export.

Video Length

LinkedIn allows videos to be up to 15 minutes long. However, keep in mind that shorter videos often perform better. People tend to have shorter attention spans, especially on social media. Aim for videos that are engaging and get straight to the point. Consider breaking up longer content into multiple shorter videos to keep your audience interested. Also, if you’re using LinkedIn Stories, remember that each story segment is limited to 15 seconds.

How to Optimize Your Videos

Now that you know the basics of LinkedIn video post dimensions let's talk about how to make sure your videos look their absolute best. Here are some tips and tricks to optimize your videos for LinkedIn:

Use High-Quality Footage

This might seem obvious, but it's super important! Always use high-quality footage. If you're using a smartphone, make sure you're filming in a well-lit area and that your camera is clean. If you're using a professional camera, make sure your settings are optimized for the best possible quality. Great video quality makes your content look more professional and grabs the viewer's attention right away. Nobody wants to watch a blurry video, right?

Keep it Simple

Don't overcomplicate things! Short, sweet, and to-the-point videos often perform best on LinkedIn. Get your message across quickly. Use clear visuals and concise language. This helps keep your audience engaged and encourages them to watch the entire video.

Add Captions

Did you know that many people watch videos on LinkedIn without sound? That's why it's super important to add captions to your videos. Captions make your video accessible to everyone, and they also help you get your message across even if the sound is off. Use a video editing software to add captions automatically or manually.

Use Eye-Catching Thumbnails

The thumbnail is the first thing people will see before they click play. So, make sure it's appealing! Create custom thumbnails that are relevant to your video content and use bright colors and compelling visuals. A great thumbnail can significantly increase your click-through rate.

Optimize for Mobile

Remember, most people will be watching your videos on their phones. Ensure your videos are optimized for mobile viewing by using the correct aspect ratio (9:16) and making sure your text and visuals are easy to read on a small screen. Test your videos on a mobile device before you post them to make sure everything looks good.

Troubleshooting Common Video Issues

Sometimes, things don't go as planned. Here are some common issues you might encounter when posting videos on LinkedIn, and how to fix them:

Video Not Uploading

If your video isn't uploading, double-check the file size. Make sure it's within the 5GB limit. Also, ensure you have a stable internet connection. Try converting your video to a different format, such as MP4, as this is the most common format supported by LinkedIn.

Video Cropping or Distorted

If your video is being cropped or looks distorted, it's likely because the aspect ratio is incorrect. Make sure your video is 9:16 or adjust it within the editing software before uploading. Also, preview your video before posting to check how it will look.

Low Video Quality

If the video quality is poor, check the resolution. Aim for 1080 x 1920 pixels. Also, ensure your video is not overly compressed. Export your video with the highest quality settings available in your editing software.

Audio Issues

If the audio is distorted or not playing, check the audio levels in your video editing software. Make sure the audio is not too loud or too quiet. Also, ensure you're using a supported audio codec. MP3 and AAC are generally safe bets.

Tools and Resources for Creating LinkedIn Videos

There are tons of great tools out there to help you create amazing videos for LinkedIn. Here are a few of my favorites:

Video Editing Software

• Adobe Premiere Pro: A professional-grade video editing software that gives you full control over your videos. It's a bit complex but offers powerful features. It’s ideal for creators who want to fully edit videos from scratch.
• Final Cut Pro: If you're a Mac user, Final Cut Pro is a great option. It's powerful, intuitive, and offers a lot of advanced features.
• DaVinci Resolve: This is a free video editing software that's surprisingly powerful. It's great for beginners and professionals alike.
• Canva: An easy-to-use, online design tool with a video editor. It's perfect for creating simple videos quickly.
• Filmora: User-friendly video editing software for all levels. Filmora allows you to edit videos and add special effects easily.

Screen Recording Software

• Loom: Great for recording your screen and creating quick video tutorials.
• OBS Studio: A free and open-source software for screen recording and live streaming.

Stock Footage and Music

• Envato Elements: Offers a wide variety of stock footage, music, and graphics.
• Pexels and Pixabay: Provide free stock footage and videos.

Best Practices for LinkedIn Vertical Videos

Let's wrap things up with some key takeaways to ensure your LinkedIn vertical video strategy is a success:

Know Your Audience

Before you start creating videos, think about your target audience. What are their interests? What kind of content do they enjoy? Tailor your videos to their preferences.

Plan Your Content

Don't just wing it! Plan out your videos in advance. Create a storyboard or a script to ensure your message is clear and concise.

Post Regularly

Consistency is key! Post videos regularly to keep your audience engaged and increase your chances of being seen. Aim for a consistent posting schedule.

Engage with Your Audience

Respond to comments, answer questions, and start conversations. Engaging with your audience shows that you care and helps build a strong community.

Analyze Your Results

Pay attention to your video analytics. See which videos are performing well and which ones aren't. Use this data to refine your strategy and create even better content in the future.

Make Every Second Count

Keep your message focused. Grab attention in the first few seconds, get to your point quickly, and use clear visuals. Make the most of every second.

Conclusion

So there you have it, guys! Everything you need to know about LinkedIn vertical video post size and how to create amazing videos. Remember, the key is to follow the LinkedIn video specs, optimize your content, and engage with your audience. Good luck with your video endeavors, and I hope you found this guide helpful! If you have any more questions, feel free to ask. Let's make some awesome videos!